This short article will check out how smart devices have affected the media industry.
Generally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career advancement. However, in modern society, the advancement of mobile phones has caused a few major shifts in the way media is shared and delivered. Among the most prominent advancements in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the capability to render video, text and audio material, mobile phones are the optimum tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise smart device accessibility. Currently, trends which are popular on social media are particularly prominent for media companies to observe. Namely, short form video and worldwide television are getting traction for providing appealing and accessible content for audiences worldwide.
In addition to the circulation and production of digital content, media consumption habits are also being greatly affected by technological developments. The mobility of smartphones has shifted the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to watch or tune in to prescheduled broadcasts, which were organized by executives and run on a strict schedule. Instead, these days, consumers can watch, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has resulted in an increase in content production as customers are quickly getting through shows and constantly looking for new things to watch.
Over the past few years, as society has come to be dependent on mobile phones, innovation has become the focus of attention for many areas of industry. The rise of smartphones has basically reshaped the media industry, leading to new advancements in the way media is produced, distributed and consumed. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio shows. However, more info more recently, the media landscape is demonstrating a palpable shift towards mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smartphone era has in fact, forced the media industry to reinvent its business models and strategies, interfering with traditional outlets and avenues for media access and consumption, with a series of new and creative digital media examples.